This Mental Health Awareness Month has amplified a nationwide conversation on the pervasiveness of mental health challenges in the U.S. and the need to address this growing mental health crisis.
But awareness alone is not enough—we need to urgently implement messaging that shows our audience how they can improve their mental health.
To do this, we developed our licensable, ready-made media campaign called I AM MORE. This campaign applies a deep understanding of the obstacles that prevent our audience from seeking mental health support. The barriers aren’t always about cost and access; often, people don’t believe their problems are severe enough for professional help.
I AM MORE motivates audiences to seek support by focusing on the symptoms of their mental health challenges, such as frequent feelings of anger, rather than the general term of “mental health conditions.” By focusing on common symptoms, we can show our audience what they can gain by addressing their mental health challenges, increasing their motivation to take action. Watch our commercial to see this approach in action.
By licensing I AM MORE, organizations gain access to all the evidence-based creative and messaging needed to launch a full mental health behavior change campaign in a fraction of the time and cost of creating a new campaign from scratch. You can then apply funding saved on creative development to put towards media buys to increase the reach of your messages.
If you'd like to learn more about implementing the I AM MORE campaign in your community, please contact our team.