As our communities continue to cope with the COVID-19 virus, vulnerable populations face a disproportionate burden as support systems are interrupted, reduced, or altogether suspended.
Those in recovery, in particular, are at increased risk of relapse as social distancing increases anxiety and depression. As the risk of relapse and overdose increases, we must continue to fight the battles we were fighting before the current crisis.
To help address opioid use education more cost-effectively, Rescue Agency is proud to offer People’s Opioid Project, an evidence-based campaign to prevent opioid use or promote recovery that health organizations can license and implement quickly.
As a ready-made media campaign, People’s Opioid Project offers a growing library of Message Packages, each containing all the creative elements necessary to deliver specific opioid use prevention or treatment messaging tailored to your community’s needs. These pre-made and research-backed commercials and campaign materials allow your organization to skip the costly and time-consuming process of campaign development to launch a media campaign in as little as four weeks.
"Healing Not Hiding"
This commercial shows audiences that there are different methods for managing pain than using opioids and encourages those dealing with chronic pain to see alternatives.
"Break it Down"
Opioid addiction is difficult to overcome alone, and “Break It Down” educates audiences about the benefits of Medication-Assisted Treatment (MAT).
A Ready-Made Campaign to Fight the Opioid Epidemic
Learn more about People’s Opioid Project by watching this educational video from Rescue President & Executive Creative Director Jeff Jordan.
If you’d like to learn more about licensing People’s Opioid Project in your community, please don’t hesitate to contact Michelle Bellon, VP of Strategy & Growth.
