In the United States, 60% of Special Olympics athletes are overweight or obese, increasing their risk for many serious diseases and health conditions such as Type 2 diabetes, high blood pressure, and gallbladder disease. Since 2020, Special Olympics has worked with Rescue Agency to provide direct-to-athlete fitness messaging, as well as resources for coaches and caregivers. Our School of Strength workout videos were featured on The Today Show as a first-of-its-kind workout series.
Special Olympics Campaign: Snack Zone
We’re extremely proud of our newest campaign with the Special Olympics called School of Strength: Snack Zone, which launched during Super Bowl Media Row. This is a tradition that spans nearly 35 years where hundreds of media outlets spanning sports and entertainment descend in Super Bowl city for a week leading up to the Game, interviewing NFL legends and players and other celebrity guests.
Special Olympics chose to launch School of Strength: Snack Zone at Media Row because of the excellent opportunity to pair a football player and a Special Olympics athlete for media interviews, helping gain awareness and visibility of the campaign.
Snack Zone provides healthy snack recipes and swaps that athletes can implement independently or with limited supervision. The series of three new videos stars five Special Olympic athletes with help from a professional football player.
Introduction Video
The first video in the series is designed to build excitement and comfort with Denver Broncos' Alex Singleton as athletes Mackenzie Beauvais-Nikl and Vince Egan lead him through learning about nutrition and snacking. It introduces what they can expect from the other videos in the campaign.
Snacking Fundamentals
Alex Singleton and the team of Special Olympics athletes break down macronutrients and discuss proper portioning, giving athletes foundational knowledge about nutrition to make better snack choices.
Snacking Playbook
The video highlights healthy snack recipes and encourages athletes to track their snacks and recipes in a snacking playbook, empowering them to take charge of their snacking habits and understand how nutrition affects their athletic performance.
On the interactive Snack Zone web page, athletes can watch all three videos and access additional educational nutritional resources to support healthy snacking.
If you’d like to learn more about working with us on your next nutrition education campaign, please don’t hesitate to reach out to our team.
