New Digital Learning Opportunities
Discover upcoming behavior change webinars rescueagency.com/webinars
In a recent webinar, we discussed how to cut through the misconceptions about Opioid Use Disorder (OUD) and increase the perceived relevance of risks of fentanyl-laced substances to drive behavior change. Here, we provide key takeaways for developing communications to reduce fentanyl-related overdose. In part 2, “[Webinar Recap] Communications to Promote Treatment for OUD,” we’ll dive into how you can use public health campaigns to promote treatment for Opioid Use Disorder (OUD).
From 2020 to 2021, we conducted audience research including 20 in-depth interviews with teens ages 14-18 in King County, Washington; 16 in-depth interviews with adults ages 21-35 in Illinois; and 10 focus groups and 8 in-depth interviews with adults ages 19-40 in King County, WA. Audience insights include:
We deploy our Decision Blocks™ framework to reduce gaps in knowledge about health consequences. Decision Blocks help us create messages that are “realistically scary,” showing the audience relevant health consequences that they believe could actually happen to them.
The Decision Blocks framework starts with establishing the foundational knowledge the audience needs to know. Then, we show specific, realistic ways that this behavior can harm their health, and we increase perceived relevance of those risks by showing them how these risks relate to them. The last step is to provide the audience with steps they can take to be healthier.
Using the Decision Blocks framework, we developed the ad “Meet Myles” in partnership with Washington State’s King County to increase teen’s relevancy of the risk of fentanyl-related overdoses and the importance of taking preventative measures. The ad features a relatable character and authentic story to ensure maximum resonance among those most at-risk.
Read more about our approach to creating public health campaigns that help prevent fentanyl-related overdoses.
Join our email list to learn new strategies for improving the health of your community. Please complete the form below to opt in to receive emails from Rescue Agency.
* indicates required