--- title: Expanding Online Research Methods Throughout COVID-19 description: The Rescue research team transitioned in-person research to online environments using virtual focus group technology, video conferencing for interviews. image: https://lh4.googleusercontent.com/DkEcoStUnZomg8MtFcuz_DCBGVXsHBwyiO4zSVON8PqwUZpqLnimegUmLz2qa6L10E6I0FzJq7vam4cl97tqFlkEFrucRFHzZjdLuDHF8GM937_sL_DUhRowhbEqjINTPUhB3vwp --- [![Rescue](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/logo-text.svg "Rescue")](https://rescueagency.com/) - [Approach](https://rescueagency.com/approach) - [Research](https://rescueagency.com/research) - [Work](https://rescueagency.com/work/case-studies) - [About](https://rescueagency.com/about) - [Contact](https://rescueagency.com/contact) - [Services](https://rescueagency.com/services) - [Ready-Made](https://rescueagency.com/ready-made-campaigns) - [Careers](https://rescueagency.com/careers) - [Team](https://rescueagency.com/team) - [Webinars](https://rescueagency.com/webinars) - [Resources](https://rescueagency.com/blog) Menu [![Rescue](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/logo.svg "Rescue")](https://rescueagency.com/) Menu [![Rescue](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/logo-green.svg "Rescue")](https://rescueagency.com/) ![close](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/close-button.svg) - [Approach](https://rescueagency.com/approach) - [Research](https://rescueagency.com/research) - [Work](https://rescueagency.com/work/case-studies) - [About](https://rescueagency.com/about) - [Contact](https://rescueagency.com/contact) - [Services](https://rescueagency.com/services) - [Ready-Made](https://rescueagency.com/ready-made-campaigns) - [Careers](https://rescueagency.com/careers) - [Team](https://rescueagency.com/team) - [Webinars](https://rescueagency.com/webinars) - [Resources](https://rescueagency.com/blog) Follow us --- - - - - # Expanding Online Research Methods Throughout COVID-19 Kelly Mantick Throughout the COVID-19 pandemic, it was unsafe to conduct in-person research. While participant safety is every scientist’s top priority, we also needed audience feedback and insights to develop effective programs.  In response, the Rescue research team successfully transitioned all in-person research to online environments using virtual focus group technology, video conferencing for interviews, and multimedia surveys for expanded quantitative studies. By starting with proprietary online recruitment methods to find at-risk populations, we can now conduct research online from start-to-finish with specific audiences. ![](https://lh4.googleusercontent.com/DkEcoStUnZomg8MtFcuz_DCBGVXsHBwyiO4zSVON8PqwUZpqLnimegUmLz2qa6L10E6I0FzJq7vam4cl97tqFlkEFrucRFHzZjdLuDHF8GM937_sL_DUhRowhbEqjINTPUhB3vwp) Our team uses hyper-targeted social media ads to cost-effectively recruit participants from targeted populations, such as rural, urban, recent drug users, low-income, and multicultural, ranging from teens through older adults. By avoiding overused research panels, our digital recruitment tactics have enabled us to exceed our recruitment goals and continue acquiring the insights that drive all of our campaigns. If you’re trying to transition to online, digital research in response to the current health climate, our team is here to support you. Please [contact us](https://rescueagency.com/contact) if you’d like to learn more or [visit our website](https://rescueagency.com/research) to read about our in-house research team and strategies. ### ICYMI: Psychographic Teen Segmentation Our campaigns drive real behavior change because they target highly specific audiences and appeal to their distinct values. Watch [this educational video](https://www.youtube.com/watch?v=1vjSxFhTovE&list=PL3933E49C0EC4D2CA&index=14) to learn more about leveraging psychographic teen segmentation in smoking, vaping, nutrition, substance abuse, and sexual health. ![calendar](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/calendar.png) #### New Digital Learning Opportunities Discover upcoming behavior change webinars **rescueagency.com/webinars** [Visit Webpage](https://rescueagency.com/webinars) SUBSCRIBE - [about](https://rescueagency.com/about) - [careers](https://rescueagency.com/careers) - [work](https://rescueagency.com/work/case-studies) - [Case Studies](https://rescueagency.com/work/case-studies) - [team](https://rescueagency.com/team) - [B Corps](https://rescueagency.com/b-corp) - [Press & Awards](https://rescueagency.com/press-awards) - [APPROACH](https://rescueagency.com/approach) - [research](https://rescueagency.com/research) - [Clients](https://rescueagency.com/clients) - [services](https://rescueagency.com/services) - [READY-MADE](https://rescueagency.com/ready-made-campaigns) - [Resources](https://rescueagency.com/blog) - [Decision Blocks](https://rescueagency.com/strategy/decision-blocks) - [Policy 360](https://rescueagency.com/strategy/policy-360) - [Social Branding](https://rescueagency.com/strategy/social-branding) - [Tobacco](https://rescueagency.com/health-topic/tobacco) - [Opioids](https://rescueagency.com/health-topic/opioids) - [Marijuana](https://rescueagency.com/health-topic/marijuana) - [Nutrition](https://rescueagency.com/health-topic/nutrition) - [Alcohol](https://rescueagency.com/health-topic/alcohol) ![Hello](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/hello.svg) [Contact Rescue](https://rescueagency.com/contact) ![Rescue](https://blog.rescueagency.com/hubfs/raw_assets/public/Rescue_September2020_Theme/images/logo-white.svg "Rescue") - - - - [RESCUE HEADQUARTERS: 2437 Morena Blvd San Diego, CA 92110](https://www.google.com/maps/place/Rescue+Agency/@32.7879725,-117.2078867,17z/data=!4m5!3m4!1s0x80d954a83d9f23e9:0x4ccab5b8ae7821b3!8m2!3d32.787968!4d-117.205698) - [(619) 231-7555](tel:6192317555) - [Privacy Policy](https://rescueagency.com/privacy) Copyright © 2026 Rescue Agency, Public Benefit LLC. 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