Closing Critical Fentanyl Knowledge Gaps

Fentanyl is now the leading cause of death for Americans aged 18 to 49 years old, yet many of those who are most at risk for an accidental fentanyl overdose still aren’t aware of just how prevalent and lethal this drug can be. 

In our research with hundreds of adults across the country, we’ve discovered which messaging strategies resonate with this audience and encourage them to take action to keep themselves and their loved ones safe. We created our new, out-of-the-box media campaign The Fentanyl Effect based on these research insights. 

Our first message package available for licensing by local, state, and federal health departments focuses on a common misconception: That the audience can trust their drug source to keep their drugs fentanyl-free. In The Source,” we show that drugs change hands a dozen times before they get to the end user. At any of those points in time, their pills or powders can be laced with just a few salt-sized grains of fentanyl, which are enough to cause a fatal overdose. Watch our TV ad The Source now.

When local, state and federal public health departments license the message package “The Source,” they receive a 30- and 60-second TV/web commercial, a 15-second “take down” commercial, 20+ digital/social media posts, an educational website, and a team of experts to help with implementation.

If you have any questions about partnering with us for your next public health campaign, please don’t hesitate to contact us.


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